Vallaris solanacea , Bread flower

Vallaris solanacea (Bread flower) - Apocynaceae, 

a native to India, the smell is close to kewda, used to flavour rice in south East Asian countries. 

Reference 

Surendra Parihar

Ex.Professor and Head.

Deptt. of Seed , Science and Technology.

Indian Agricultural Research Institute,

Pusa, 

New Delhi, 

India 110012