What is the purpose of performing a long pooja as opposed to a short pooja?

Question - Gurudev, What is the purpose of performing a long pooja as opposed to a short pooja?

 

Gurudev Sri Sri - Well, it is just like your daily meditations and your advance course with longer meditations. They all have their impact. Poojas don’t have to be too long, but these poojas are done for the masses. Not for one individual, but for the entire population.